For more than 79% of customers, a purchase experience is just as important as the product they buy or a service they avail. This figure unlocks potential scenarios where everyone in the organization can offer a unified consumer experience.

Failing to get a transparent view of mountains of data flowing across various channels on day-to-day basis can cost marketing team access to real-time, genuine ROI reports. It was a pain point that led Salesforce to introduce out-of-the-box marketing capabilities nested in Marketing Cloud.

Customer expectations are changing at a lightning speed. Once you’ve delivered a subpar experience, there is so less you can do to win almost half of your customers back. When it is easier to avail higher quality services elsewhere, businesses should think “It is time we pledge to up our customer service and best represent our brand by keeping pace with current technology trends.”